Charme

Student Housing

At Charme, students attending University of North Texas kickstart their creative adulthood, motivated by a sense of individuality, independence, and playful maturity. Offering students not only a property fitted to all their studious and social needs, Charme offers individuals a sense of creative belonging and stewardship. The brand identity and position is driven by confidence in oneself, vibrant originality, and a timeless sense of creative flair. 

Year
2025

Client
Rael Corp

Team
Authentic Form & Function
Creative Direction: Melody Sorenson
Brand Design: Kendra Oliver
Web Design: Ruby Bacanovic
Marketing Strategy: Safia Kerr

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