Canyonhaus
Identity Refresh
Led by women with over 30 years of experience in real estate, the Canyonhaus brand centers around a shared passion for design, architecture, and style. With clients in the music, art, and film industries, Canyonhaus was seeking a brand refresh to exude “barefoot luxury,” which pairs approachability with refinement.
Client
Canyonhaus
Year
2022
Team
In–House: Compass Design Studio
Senior Designer: Stacy Zou
Designers: Kendra Oliver, Yifan Dong, Kelly Jung
As a team, we explored new ways to imagine their brand while bringing out their playful and down-to-earth personality.
I led this direction—inspired by boutique hotels and upscale spa retreats, which pair luxury with comfort. The Canyonhaus team wanted to keep their logo, so I enclosed their original mark in a lighter organic shape.
Canyonhaus selected this direction as their new visual identity. The final deliverables included a new color palette, type system, style guide, and templates for their marketing collateral.
